A philosophy of Business Marketing and Networking strategy

Within yourself develop 100% accountability, regarding your expressions of character, competence, commitment to think and say the right thing.

Beautiful Buttons

Strengthen your character and personal commitment to business by developing compassion, perseverance, honesty, loyalty, responsibility, accountability for all you do and self-discipline. Live by a leadership credo where you set a standard for personal conduct through principled decision making and problem solving.

Recognise and take initiative to meet your own needs in business by regular progress reports. Do integrity checks on yourself e.g. have you been honest? Taken responsibility for your actions? Been open to declaring mistakes? Shown compassion by demonstrating patience? Are you calm and understanding in tough situations? If you find yourself lacking in any of these areas get mentoring help on these issues, if necessary get into weekly coaching. Integrity and profitability go hand in hand in business. Have a conversation of personal accountability – Who are you and what do you value? Where are you going? What is your plan?

Contribute to creating high integrity, non-judgmental meeting environment. Commit to a start and end time of meetings and stick to it. During the meeting actively share and actively listen. Maintaining total confidentiality with what is shared, viewed and learned. Discuss at the meeting what happens next, put the vision into place.

Comprehend your own voice – realize the impact you have, negative and positive therefore create your own guidelines. Use your voice to insert your authenticity into the world.

If you know who you are, what you live by and what you represent - you will never lose yourself to circumstances. When you know your purpose, you will never lose sight of your goals. The first step in leadership is leading yourself, understanding and listening to yourself. Embody the desire through practice, which in turn produces new behaviour. Integrating self-evaluation requires critical reflection to reach embodiment and inclusion of the desired results. Remember the only person that a boundary has meaning to is yourself, if you put it

Your aim is to be curious and fascinated with the possibilities, don’t have all the answers.

Populate a database with phone calls received and email addresses. What categories do these people fall into, one on one, corporate? What type of business do you want to do with them?

Look at prospective client lists and check out who you would like to work with, make sure the clients are peer and above. Ask what would stop you from getting in? Let’s just give it a go; do we agree there is no real risk? What if it works?

Make it clear in your own mind; is this person window shopping or here to commit to a business relationship?

Make 3 appointments a week to peer and above clients, building up to more appointments. Get comfortable with hearing NO and not taking it personally, so that a - no means “I am one closer to a yes”. “I don’t personalize rejection”, “I fail my way to success” are your constant mantras.

3 apps a week will be a guiding process and will not create a sense of failure, but a feeling of “I am on track”. “This is my goal and therefore my decision, things will go wrong, but I believe in me and my goal and I trust the momentum I have created”. There is power in stating your goals, set out and you will attract the right people.

The power of expectation creates momentum so follow up 2-4 months after rejection, the timing may not have been right 2-4 months ago, but it might be right now you never know, give it a try.

Write a list of affirmations that clarify your purpose, goal and who you are selling to. Set a timeline, that that goal has clear outcomes in measurable terms.

Get started as soon as possible on phoning the list. Really understand what needs to be done in order to sell, know what it physically feels like to have a good sale and hold that thought when I go out to prospect for Gold. Keep filling myself up, it’s me that has the magic that people want. When you hear the new prospect on the other end of the line, personality profiles them to identify who you are selling to? Then tailor your speech to match their personality.

Popular Sanguine- High energy, fun loving, outgoing

Powerful Choleric- Goal oriented, live to achieve, bottom line

Perfect Melancholic- Quieter, deeper, thoughtful strive for perfection

Peaceful Phlegmatic- Balanced, content, don’t feel compelled to change the world

Prioritize and think about how your own work experience strengthens and relates to making a product unique. Focus and identify on what products you have to generate income, examining what you take for granted and obvious and re-look at its value. List the entire product range on offer. Put a product list together in various combinations at different price points. Have a pamphlet or email as a giveaway. Create good visuals so as not to pigeon hole yourself.

This is a 2-5-year plan to build a business, there is a system to this business, and duplication keeps it simple, so the next person can follow your footsteps in duplicating the business, remember that everything duplicates both good and bad.

Attitude is everything. A bad attitude kills hope, not only your own but infects the people around you. You will be successful when you stop worrying what other people think. Ask yourself why am I here? This is about money, fun and making a difference, believe in the truth of transformation.

You can approach building a business within your comfort zone incorporating it into ordinary everyday life as part of your routine all the while replacing social habits with substance. Ask yourself, is what I am doing contributing to my goals and dreams? Goals function as a powerful ignition to a dream, so keep your focus, thoughts become things. The motivator does not matter, the dream propels the business. It does not matter who gets the credit, just work it out, be a great leader, be transparent. Stand for something- conviction, un-swaying posture, people don’t join the business they join me.

Leaders don’t make excuses, they find solutions. Desire creates a work ethic. Make a start, do something, take ownership, take no nonsense especially from yourself.

Be careful with who you share your dream with. A dream without action is wasted. Simplify your life; take time to learn “what I am not good at?” Success is risky, not to my capital but to my comfort zone.

What holds you back self-criticism and negative family? Use the people who hold you back as building blocks of self-inspiration, find value in what you are doing to get out of your comfort zone. Be an example, make small changes, like getting over the fear of cold calling, find your inner champion, check that your self- talk is positive and supported by daily affirmations, write down actions to be achieved and do things that are uncomfortable.

If you have kids include them, help them set their own goals, give them a reward for sharing you with your business, involve them, teach them to work with a goal and celebrate achieving your goals together.

Key is to not look to back; everyone has a past- care about your future. Get people around you into action, be transparent with your agenda, goals and values, don’t focus on your or their weakness, give up trying to be perfect, and learn to laugh at one self. People make changes slowly, so create belief that the people around you can take ownership of their potential. Set the example by getting up and go and live the ultimate life of consequence. This is a business, lead strongly; respect the business and it will give results. Lastly remember to “Be Teachable” (in order to be a leader)

Habits of highly successful people:

1. Offer the business to people; know that you can offer people a better life.

2. Be loyal to the business

3. Educate yourself constantly, learn from people around you

4. Read - the person I will be in 5 years’ time are the books and people I associate with right now

5. Attend meetings, set it as a priority. Attend for yourself, your vision, your inspiration and motivation

6. This will become a better country one person at a time

7. Never stop dreaming

Only 3% of people set goals and achieve them, “life makes me either stronger or weaker; I choose to surround myself with positivity and to stand by my decision with integrity”. Set simple goals in your life like, drink enough water, eat nutritiously and sleep well.

Work with bursts of momentum and flow with the cycles of life harmonizing with the business and allowing it to grow with you. Surround yourself with people who believe in you for you, not for what they can get out of you. Who are the people who have committed to your inner team? Keep in association with the right calibre of people. We don’t compete with each other we complete each other.

Selling the business must be practiced every day it must become a habit no matter what, “he who has the most appointments wins”.

Prioritize this business, be prepared to expose yourself, humility square roots the learning- so pay the price. Let knowledge lead to action and close the deal, then teach deliberately what we do instinctively to grow the business. Know that it is normal to fear and that by starting something new you will get tested, humble yourself allowing the ego to be knocked, so that the essence of your soul can shine through.

Meet people where they are at and don’t feel bad to charge for your time. Most people have the intelligence but not enough cognitive reasons to change, find the reasons why someone will change, by creating a vision of what can be done. And sometimes when all else seems to be at a loss live your business with the philosophy of “Dig the well before you need the water” and “If there is no wind, row”.